From November 12 to 14, 2024, the 27th edition of Cosmoprof Asia will be held at the AsiaWorld-Expo in Hong Kong, China. The exhibition is expected to attract over 2,800 exhibitors and over 80,000 visitors. It will feature a wide range of beauty products for retail distribution and professional salons, serving as a platform to discover new beauty products from around the world and explore future trends in the industry.






New Image, Stunning Debut.

Natural and smooth, with a lingering fragrance. The booth is primarily designed in a light and elegant color palette, blending ancient charm with modern aesthetics to reveal the graceful beauty of neo-Chinese style. It features a three-sided open layout, allowing visitors to enter the booth freely and comfortably, facilitating better interaction with staff. The center of the booth is specifically designated as a resting area, where a variety of fragrances waft through the air, each breath bringing a natural flow of rich scents that exude vibrant energy.






Insight into the market, precise positioning.

In 2023, the Chinese perfume market reached a scale of 20.7 billion yuan, and it is expected to grow to 51.5 billion yuan by 2029.

With the increasing cultural confidence of the younger generation and the prevalence of the "Guochao" (China Chic) economy, along with the rise of the "self-pleasing" sentiment, a new wave of "neo-Chinese" perfumes has emerged.






Among these, temple incense, water flower fragrances, and pseudo-body scents are the most popular in "neo-Chinese" perfumes.

The younger generation, who often choose "burning incense" over "going to work" or "advancing," seek a sense of inner peace and firmness in life through "metaphysics." Temple incense, rich in cultural and spiritual connotations, serves as a form of spiritual solace for those pursuing mental tranquility and a healthy lifestyle.

In the fast-paced urban life, physical and mental fatigue, as well as emotional anxiety, are common health issues. Water flower fragrances have unique aromatherapeutic effects, making one feel as if they are immersed in nature, experiencing freshness and harmony, which helps the mind gradually return to a state of peace.

Under the influence of traditional Chinese culture, people tend to prefer more natural and elegant perfume scents. Pseudo-body scents mimic the natural odors of the human body, creating an effect of "natural beauty," subtly enhancing one's charm and improving their image.






Leyin anticipates market trends and accurately understands the needs of consumers, preparing a full range of fragrance products for this exhibition, offering a feast for both the eyes and the nose, constructing a brilliant aromatic realm in the ethereal fragrances.

The rattan diffusers feature two series of scents: Plant Home Garden and Chinese Tea Ceremony, revealing the latest trends in home fragrances from nature, crafting a natural Eastern aroma.

Additionally, products such as high-performance rattan diffuser fragrances, powerful and long-lasting personal care fragrances, and elegant fabric sprays can be applied comprehensively across various scenarios, meeting the diverse application needs of customers.

From November 12th to 14th, Leyin invites you to join us at Booth 10-P02, where we will weave a sensory aesthetic tapestry together, exploring Chinese culture and neo-Chinese fragrances.





Contact Us
For free samples, please contact:
•Phone: +86 020-36138787
•Address: Unit 805-806, Building 8, Block 5, Greenland Airport International Center, Huadu District, Guangzhou City
•WeChat Official Account: leyinxj-1
•Website: www.gzleyin.com
•Independent Site: www.leyinfragrance.com